FLORNET newsletter – 12

Education Summit on Education in Floristry – 2015, November 5th

Linked to the IFTF in Aalsmeer and the Florint’s Member Congress in Rotterdam, Florint and FLORNET will organise the Education Summit on Education in Floristry on November 5th in Vijfhuizen, the Netherlands.

Members and partner schools of FLORNET, members of Florint and floristry national association’s officers who are dedicated to education and providers of work based continued education are invited to attend this summit.

The aim of this education summit is to look into today’s education in floristry, not just from a school perspective, but in a general perspective.
In this light the key message is that everybody deserves an education with a clear red line running across European education courses - being the school based education in Colleges as well as work based and continued professional development.

Florint and FLORNET want to reconnect industry and education for all pathways and at all levels, create a more homogenous European education system, and address the decrease in students in floristry. These are the key points of the first European Floristry Education Summit.
These issues concern those students (or florists) receiving an education where they will, after their studies, have a key influence on how flower businesses work; solve day-to-day problems with clients; be responsible for the completion of tasks at the workshop; exercise the necessary change and a degree of self-management in the shop.

The key questions the summit wishes to address are:

  • Nowadays, what are the main professional competences required by our target florist described above?
  • What education is currently offered for that level in the national curricula?
  • What changes need to be incorporated into national curricula?
  • With the standard in floristry dropping, how can we increase the standard and make floristry appealing again as a profession?

The aim of the conference is to address the above concerns and to try to create, for now, a baseline in education throughout Europe. Moreover, the summit will also look at how to create this baseline in a way that is appealing for a professional career.


Summit program

Morning session: 09:30-13:00

- What is floristry nowadays?

  • European Platform Education – Industry in Floristry
    • Presentation of Florint and FLORNET as the key players in the European Platform
  • What demands are placed on a florist nowadays?
  • What craftsmanship, creative, communicative and business skills/characteristics should be built into curriculums for our target group?
    • Presentation and debate by Jörn Inge Losvelt, Florint Norway
    • Presentation and debate by Simon Ogrizek, Florint Slovenia
    • Presentation and debate by Heinrich Göllner, Florint Germany
  • How can we bridge the gap between education and industry? Can this be achieved at a European level?
    • Presentation and debate by the British Florist Association


Lunch – Buffet: 13:00-14:00


Afternoon session: 14:00-17:30

- What sort of education is needed to fulfil the requirements of floristry nowadays?

  • Development of education: role of industry and education
  • A selection of international curriculums in floristry EQF level 5 and 6
    • Presentation and debate by Harrie Meijer, FLORNET the Netherlands
  • Seminar groups: Formulation of professional needs in national curriculum
    • Presentation and practical exercise / group work by Marianne Wieler, FLORNET Germany
  • Summary of results: establishing the first baseline in education in floristry. FLORNET and Florint final thoughts, with general debate.


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